Book "Tea for the 21st Century" authored by Ian Bersten, PhT

Abstract

The Dutch East India Company took tea from Japan to Europe in 1670 and started promoting Chinese black tea, soon after. The first batch of tea must have been presented to the Royal family, the 'House of Orange' and by a stroke of marketing genius, it was promoted as 'Orange Pekoe' to suggest Royal Warrant.The word 'Pekoe', which in the Chinese language actually means pubescent bud, came to designate quality.